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Artist's Comments
So this is my typesetting for the 2006 Desert Practice Conference Mailer. The Desert Practice Conference is an annual event put on by the AIA (American Institute of Architecture), in which architects are invited to attend classes, conferences, and whatnot.
This is a class assignment, in which we were asked to create a brochure or a poster which "sold" the event and also informed people of the classes and lectures being offered. I decided to do a brochure AND a poster, the latter of which is still being worked on, but will be the "back" of this design. With that in mind, I wanted the brochure, when unfolded, to also look cool enough to hang on the wall. The angles of the typesetting reference the slash in the "twenty/20" logo, which was created based upon the technical title of the event on the whole— "20/20: the future of architecture." The dimensions of the unfolded piece are 24"x 17". Each panel is 6"x 8.5". The type is DIN, at varied weights and sizes. The copy is 12pt, for the most part. The postcard that goes with this will be coming shortly (still putting some finishing touches on it). I'll also put up the back of this soon, as well. |
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Comments
Very suitable font and your use of the simple graphics like the arrows and the angles give the typesetting
a very polished and professional feel.
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"Imagination is more important than knowledge." - Einstein
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Associate Creative Director, deviantART
›› I want so badly to believe that there is truth, that love is real.
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It flows very nicely man...like all your designs. Excellent.
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but readability of text make me " 0_o "
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Creative Director, deviantART
Diagonal print, is more suited for a poster I guess. But for brochures and for large blocks of text, it would be more reader-friendly to have it in traditional format.
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