This was a heavy collaboration with $endosage, and he should duplicate this submission in his gallery since he and I had pretty much equal parts in the creation of this concept.

Anyway, as you've probably noticed myself and my team have built a number of "departmental logos" for the varied departments of dA staff. Until now we were unable to come up with a usable idea. We threw around all sorts of ideas: brains, paint splatters, representational lines, etc. Eventually we sort of circled back into the idea of a factory, which ends up being a great representation of what the Creative Team does for dA.

The team, on the whole, is very much geared towards continuous output. We're all about high quality production of brilliant design, and the level of speed and skill with which we create our work rivals every other group within the company.

Just yesterday we had a free hour so $endosage and I talked about the idea again, and after throwing together some more sketches I made mention of the idea of paint covering a globe. $endosage said, "What, like the Sherwin Williams logo?" The comparison was fair, and the topic gave him an idea. He executed on it and then I cleaned it up and finalized the lockup today.

After all that talking I still haven't described the icon. Sheesh.

The Basic Illustration
Factory + Dripping paint.
That's the idea. Factory = symbol of how we work. Paint = symbol of creativity and our tools. The C is within the mark so we can use it on its own in an avatar format.

Why is it a reddish-pink tone? We had to stand out from the rest of the departmental logos!

_{Interesting to note: We started working on this project 5 months ago.}