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Critiques
First off, I like for its simplicity. I had to stare at the factory logo for several seconds before I realized what it was. Before I even opened the deviation and was staring at the thumb in my message center, I knew what it was and could easily identify the pieces that made it up.
Secondly, I like the obvious indications in this logo that Creative is artistic. While there were artistic indications in the dripping paint of the factory logo, the paintbrush in this logo truly drives home the idea of Creative being about art.
My only critique on this logo would be about the other side of the drafting compass. While I have not had a chance to measure both sides, the paintbrush side looks longer than the needle side. I think that the concept of precision would be intensified even further if the needle side was a few pixels longer.
On one hand, I really don't think that creativity and design subscribe themselves to "precision". Creativity and design are, for the most part, more art than science. On the other hand, intersecting the concept of precision -the compass- to that of creativity -the brand-, seems a bit ironic to me. It's like putting a peace-sign intersected by a gun. The compass brings to my head the constriction of milimetric tolerances, angles, ratios and the like (an engineering bg doesn't help much, I guess). Whereas "creativity" is thinking out of the box; to go where no one else has gone before.
Last but not least, the "needle" opposite the brush looks like cropped to me.
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