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Sony Proposal Booklet by $liquisoft:iconliquisoft:

Categories Designs & Interfaces > Editorial Design

©2006-2010 $liquisoft
:iconliquisoft:

Artist's Comments

Over at Strata, we've built a little pitch for Sony with the desire of being their agency of choice for some web-based work. Although I can't show you the final layouts with our strategies and whatnot, I can show some of the spreads I designed for our proposal booklet.

When you think of a proposal, you probably think of a little packet bound by Kinkos, which is basically a print of a Word document. We're not like that, though, and we know Sony's not like that. So, I designed the overall look and feel of the booklet before we had content to lay out, taking direction from the general style of SonyStyle.com. Instead of this being a boring proposal, it is now designed to mimic a product catalog or a sales brochure.

The following are my favorite spreads out of this 80+ page booklet. Enjoy.

Daily Deviation

Given 2006-09-12

liquisoft is an icon in the design community. After checking the work that's been honored here at dA, I realise that Ryan has grown far beyond that and only continues to produce QUALITY work. Sony Proposal Booklet by °liquisoft receives recognition so the rest of the community can see quality design for high profile clients looks like. These collection of literature layout just shows a level of committment every designer should have. With that said, those into design, take a look but don't just say wow, try to learn from this design. (Featured by `depthskins)

Comments


love 2 2 joy 4 4 wow 3 3 mad 0 0 sad 0 0 fear 0 0 neutral 0 0
:iconchaotic-harmony:
~Chaotic-Harmony Sep 5, 2006, 2:58:32 PM
If I were Sony, that would hook me.

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:couch: - Designers Couch
:iconspot:
°spot Sep 5, 2006, 3:16:37 PM
Very nice.

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I, Gamer - Napalm Riot!
:iconliquisoft:
$liquisoft Sep 5, 2006, 3:20:22 PM
You know it. ;)

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Creative Director, deviantART
:iconartikboy:
~artikboy Sep 5, 2006, 3:25:51 PM
lovely work! and i must say that your font looks swell on that! ;)

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ARTIKBOY.COM
:iconliquisoft:
$liquisoft Sep 5, 2006, 3:26:54 PM
I didn't use my font, though.

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Creative Director, deviantART
:iconf1lly:
~f1lly Sep 5, 2006, 3:39:19 PM
i really really like the simplicity of it. it really delivers a great message and gets the product across well. you get a fav from me my friend.
cheers.

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█portfolio█designerscouch█
:icongrafikdzine:
`grafikdzine Sep 5, 2006, 3:40:09 PM
I prefer you drop the people and have done something more interesting with the products (ex. top middle). Sony's products have so much personality and are so individually diverse that they can represent the people themselves. To me right now I see the use of human imagery as filler.

--
Color is the ultimate paradox. There is no color, just the amount of light reflected on an object. -Science-

portfolios.com/anthonyscerri
:iconliquisoft:
$liquisoft Sep 5, 2006, 3:45:06 PM
Nonsense. Sony style is a lifestyle brand, and by visually comparing their products with people (who are so much easier to recognize as representing a "style") we're adding more style to their existing products. Also, the human element is important. Showing off the products is important, yes, but without people the entire brochure becomes robotic.

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Creative Director, deviantART
:iconrocksicle:
`rocksicle Sep 5, 2006, 3:58:06 PM
Snapshot of Phase 1, Listen to This a There are No Problems are really nice. Or maybe I just like stock photos of pretty girls. Either way good job.

On It's Good to Have Goals the colours of the background and camera clash rather nastily I think, although you may not be using that any more.

--
Ask not what you can do for art, but what art can do for you.
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