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©2006-2009 $liquisoft
:iconliquisoft:

Artist's Comments

As part of our proposal for Sony, I designed these conceptual website layouts which are actually not for sonystyle.com. Rather, these layouts are for a special site aimed at electronics salesmen, and is a training tool in educating those salesmen on the intricacies of Sony products. With this training and knowledge, the hope is that these salesmen will know what they're talking about and be able to sell more Sony products. The draw for those salesmen is that they can actually earn points based upon their knowledge of Sony products, and with those points they can get Sony stuff of their own.

Anyway, the demographic is young and hip and mostly male. However, we needed to mix "hip" with "professional" with a high level of function. Sony's current version of the site (which I unfortunately cannot show you) is clumsy and difficult to use (not to mention ugly). We proposed an icon-based navigation system, where the products themselves become icons for that section. Links are large and easy to find, and information is brief and to the point.

Keep in mind these are concepts and are not at all finished. It's just an idea that was executed upon.

Sony was very impressed with our proposal and our work, which was nice to know.

Comments


:icono-pie:
very pro. like this alot. :+fav:

--
TA - [link]
:iconendosage:
This is pretty badass man. I don't really have anything to input on this other than, I really like it and hope to see it in use! :D

--
Associate Creative Director, deviantART
›› I want so badly to believe that there is truth, that love is real.
:iconliquisoft:
Probably won't be used for Sony. We didn't win their bid for work. Not because of design, mind you, but because we cost more than they wanted to pay and some other agency was more malleable with pricing.

However, we're seeing if there is another tech company that could benefit from our style and thinking on this project.

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Creative Director, deviantART
:iconpoveda:
great work i like it alot

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MUCHLY Appreciated!
:iconjaveneno:
This is the kind of work we īre trying to impouse here at Dominican Republic. the line of design.

You are my inspiration.

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Changing My Point Of View
:iconcberry240:
The stuff looks very good. Very where Sony seems to want to be going.
:icondepthskins:
The icon based navigation was a good call especially based on the purpose of the website. The smooth flow is broken by that last icon in my opinion which seems smaller than the other icons.

The reflection on the laptop is slightly off but that's nitpicking. I'm really digging the type choice man. What were the fonts used?

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Creative Director | Depthskins Design Studio
:icondepthskins:
Sony not willing to pay for good work? Hard to believe. But wait, I'm guessing the reason is because this is backend. I'm sure if this front end and the general public was seeing it, they'd fork up the dough. Those bastards. They're thinking is natural though, why pay a bunch of cash for a web interface that only a bunch of salesman will see. Their job doesn't include judging sony based on site quality.

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Creative Director | Depthskins Design Studio
:iconzionxxx:
Love it, really proffesional! GJ! the setup was great man! love the hole smooth look

--
Design lies in my blood
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Watch me My gallery
:icondustedev:
I'd hit it! :o

Lets hope you do find another company who likes it; wouldn't want it going to waste! :o

--
my.computerLove | my.lastFM | the.designersCOUCH

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October 13, 2006
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